Interfood Technology has acquired Creeds Direct, adding complementary bakery equipment, sundries and specialist expertise to support UK bakery manufacturers and food production businesses.
The acquisition brings together two established UK businesses with complementary strengths, supporting customers from artisan bakeries to industrial manufacturers. Creeds Direct will continue to operate separately under its existing name, retaining its own team, customer relationships and specialist focus.
Complementary equipment for bakery production
The acquisition represents a further investment in Interfood’s bakery offering, supporting additional applications and the day-to-day requirements of bakery production.
Creeds Direct supplies commercial bakery equipment including dough mixers, pastry sheeters and bread slicers, alongside bakeware, utensils and other bakery sundries. Its specialist range complements Interfood’s existing bakery machinery and production line solutions, which cover applications across preparation, processing, inspection and packaging.
For operations managers, production teams and engineering departments, equipment requirements extend from major machinery investments to the tools used throughout each shift. The combined offering provides access to additional equipment and practical expertise for these different needs, whether a business is reviewing production capacity, introducing a new product or equipping an existing process.
Interfood’s established supplier partnerships remain central to its offering. Creeds Direct adds complementary equipment, sundries and application knowledge, strengthening the support available to bakery customers.
Familiar contacts and personal service at Creeds Direct
For existing Creeds Direct customers, familiar relationships, specialist advice and value for money will remain priorities.
The business will retain the identity and customer focus that have shaped its service, with additional expertise and resources available through the wider Interfood Group. Customers will continue to work with the Creeds Direct team, supported by its understanding of professional baking and everyday bakery operations.
James Fitch, Head of Sales (Bakery) at Interfood Technology, said:
“Creeds Direct is a highly respected business with strong expertise in supplying bakery equipment and sundries, and an excellent understanding of the needs of bakery producers. Its product range and specialist knowledge are a natural complement to Interfood’s existing bakery offering.
“This acquisition allows us to add complementary equipment and expertise for UK bakery manufacturers while preserving the identity, experience and customer focus that have made Creeds Direct successful. For existing Creeds Direct customers, this means maintaining the personal relationships and focus on value they know, with additional expertise and support available when needed. The businesses will continue to operate independently, with Creeds Direct benefiting from the support and resources of the wider Interfood Group.”
Equipment expertise and support for UK food manufacturers
Together, the two businesses will offer access to complementary bakery equipment and sundries, alongside combined technical knowledge and production expertise, backed by Interfood’s service and support.
Interfood supplies food processing equipment, preparation, inspection, packaging and production line solutions to manufacturers across the UK and Ireland. The acquisition strengthens its commitment to supporting bakery businesses at different scales, from artisanal producers to industrial manufacturing operations.
To discuss equipment for your bakery production requirements, explore Interfood’s bakery equipment solutions or contact our bakery team.
